Category: Digital Marketing

In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my…

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But,…

Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search…

Social buying. Everyone and their mama is doing it — or maybe it‘s just me and my family. I’m consistently…

I grew up a Nintendo kid (and yes, that includes the original NES console and Duck Hunt Zapper). For those…

In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views,…

Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and…

Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025,…

When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even…

I’ve found that an airtight marketing plan is the key to going from strategic vision to measurable goal. If you’re…

As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local…

A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team…

The internet is full of opinions. But if you want to know what people really think — about products, brands,…

While billionaires hoard water rights and investors play Monopoly with farmland, one 20-something founder is trying something completely different: creating…

Earlier this year, HubSpot went viral — and not exactly in a good way. A few companies posted data suggesting…

Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or…

Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech novelties into total game-changers.…

My personal social media is full of four main things: family, friends, food, and UGC. And as I type this,…

A few years ago, I was working with a startup that had just launched their website. We were proud of…

The AI model races are heating up. Right on the heels of DeepSeek-R1’s release, the industry is reeling from yet…

When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said…

I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point.…

Imagine trying to describe a giraffe to someone whose never seen one.

As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital…

I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love…

Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big…

When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out…

Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right?

For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company…

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola West, a Gen Z career advocate, speaker and…

To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots…

All I have to show from my college days is a questionably long Facebook album titled “For the Nights I’ll…

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a…

I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should…

If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there…

I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in…

Customers don’t just mindlessly purchase products or services. It’s through customer journey analytics that marketers can understand their journey from…

A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think…

It should come as no surprise to us marketers that short-form video was the top performing content format in 2024.…

As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to…

If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing…

Like many professionals, I face a deluge of sales messages every day. It’s easy to tune out emails, display ads,…

Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise…

Modern marketing is less pushy than yesteryear’s — and I love that. It’s less about forcing your message on people…

With new AI tools, integrations, and use cases coming out almost daily, I know it can be overwhelming to keep…

I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what…

In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is…

Two years after Generative AI took off, one thing is clear: AI will transform the way businesses operate. But for…

Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers…

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on…

“Everyone at some point in their lives, will be impacted by disability.” That was a sentiment that was communicated to…

When I’m reading a blog post or a long web page, one of my favorite things to do is jump…

As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they…

Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated…

Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream…

Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no…

Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what…

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid…

Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story,…

Being a marketer in today’s landscape is equal parts exciting and terrifying, am I right? But a marketing audit has…

As a marketing consultant, I work on client accounts and ensure their marketing is working (i.e., making money for the…

If you’ve seen the award-winning HBO show “Succession,” you know how dramatic and challenging it can be to adequately succession…

As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math.…

Six years ago, I led a website content overhaul that nearly derailed when the product team and sales department had…

I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to…

If it feels like the “B2B marketing funnel” concept has been around forever, you’re not far off. In 1898, advertising…

TikTok is proving to be a major marketing heavyweight as more brands leverage the app to find and delight their…

Pop quiz! What do Meow Wolf, Blue Man Group, Cirque du Soleil, Disney Imagineering, and Ringling Bros. have in common?…

When I think of B2B marketing, rock ‘n’ roll is far from my mind. But Video Brothers CEO and former…

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.

A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the…

The dreaded question of social media marketers everywhere: “Why am I losing followers on Instagram?” I spent years in the…

Designing an optimized landing page isn’t just a task — it’s an art form. If you want a landing page…

In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d…

A few years back, I remember walking into my favorite pastry shop and effortlessly flipping through a glossy, laminated menu…

During the last 15 years I’ve worked at a few companies, and looking back, most of them relied on tried-and-tested…

I know that Instagram is primarily about sharing striking visuals — images, videos, promotions, and even acting as a storefront…

Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly…

When it comes to video, we marketers often focus the conversation on short-form video — no surprise, given this can…

I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and…

I‘ve been designing images for websites for about seven years now, so I’ve come across many tools that make the…

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

As a freelance writer, I’m always receiving and reviewing scope of work documents. These digital documents help me maintain clarity,…

Ok, this has to be one of the most meta projects I’ve worked on: a piece of digital content about…

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the…

Webinar promotion is a crucial part of the webinar process, but the webinar promotion tips in this article go beyond…

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.

Once a visitor lands on your website, you only have about seven seconds to make a great first impression before…

When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was…

No two companies’ customer bases are alike. So, there’s no one-size-fits-all formula for designing an optimal website, crafting the most…

Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in the dark.…

AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our…

I remember the first time I tried social media boosting. It was back when I was testing the social media…

As a marketer and video enthusiast, I can confidently say a promotional video is crucial to promoting your brand. In…

As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture…

We ran the numbers, and blog posts are still among the content formats that marketers use the most today (and…

90% of the U.S. population has eaten at a McDonald’s over the past year.

Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much…

Any time an interviewee makes me ask my boss, “Can we say that in a newsletter?” you know it’s gonna…

The Kansas City Chiefs and Philadelphia Eagles face off on February 9, 2025 (6:30 p.m. ET on Fox, if it’s…

I remember when I first heard of public relations. It was a long time ago, and I thought it was…

I was a teacher during the pandemic, which meant I had to become a pro at creating explainer videos —…

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. Befuddled. Frustrated.…

I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is often the…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding (RTB) for…

Whether you’re a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials…

When I think back to the marketing of my childhood (print media, billboards, TV commercials), I can’t believe the marketing…

Shockingly enough, we here on the HubSpot Blog Team spend a fair amount of time blogging. You might be able…

I still remember the early days of the internet and how exciting (and expensive!) it was to use. As it…

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of…

Marketing is a wild ride – trends flip overnight, and it’s a constant game of catch-up. In 2025 , it’s…

When HubSpot’s Global Events Team had its first kickoff planning session for INBOUND 2024, they weren’t sure about the creative…

If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer. While marketers…

I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word hiding somewhere.…

Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve…

You’ve just created the perfect video. The music hits at all the right moments, your voiceover is crisp, and that…

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search…

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on…

When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well, the same…

I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as a marketer,…

“This whole entire generation is about to turn all of our business models on its head.”

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email…

Within the last few years, many marketers have started asking, “What is the future of content marketing? And is it…

I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer…

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are…

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros…

2024 was a year to remember.

If you’re anything like me, you probably wish you had more time and resources to get through your work, ponder…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly…

I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s on social…

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what…

Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS companies, small…

Media buying was once a world of direct deals and closed negotiations. But with the rise of digital media and…

What we know right now:

As a writer exploring the world of content management, I found myself asking the same questions you might be grappling…

Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot…

I know that behind every great company, division, or team is a great organizational structure — a structure tailored to…

The first place a potential customer may hear about your brand could be from your social media, a passing ad,…

2025 is likely going to be the most interesting year thus far for marketing leadership. In the past year alone,…

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into…

I’ve been told countless times that the hardest part about getting a job at my dream company (Nickelodeon — spoiler…

Creating a viral marketing video isn‘t easy, but it isn’t impossible. Furthermore, viral video marketing doesn’t always require a big-budget…

Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and…

As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last…

If someone asks me to find the average of five values — 1, 4, 7, 8, and 10 — the…

Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who…

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes…

Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics…

I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program…

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have.

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content…

In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes.…

In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a…

Like many businesses, I depend on web forms on my website to collect visitor information and to give them an…

I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It…

AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95%…

Whether we realize it or not, we’re surrounded by integrated media planning.

With 91% of businesses leveraging video and consumers preferring video over all other forms of content, you can’t afford to…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

As a content professional with almost a decade in the game, I have been a part of several content marketing…

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow…

I went to a psychic when I was 22. She told me I was “about to take a long journey…

As a content creator, I know brand identity is everything, which is why my personal blog has a creator profile…

Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on…

Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and…

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social…

It’s hard to ignore the fact that video is now a leading trend for marketing teams. I mean, even LinkedIn…

By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists.

In the early days of my career as a content marketer, I wish I had access to the meeting agenda…

Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel…

Many years ago, as a new online business owner, content cadence was tough for me to understand. I didn’t know…

I fully admit I’m terminally uncool. But as a marketer, I can’t let my lack of swag (rizz? drip?) be…

Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy…

If you’re sipping an oat milk latte as you read this, you’re in luck.

The SEO landscape has been a rollercoaster lately, and many marketers and SEO specialists are doing their best to hold…

This week’s master is always down for some fun, and he’s got the receipts to show it.

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

I’m much more the “spend Black Friday at home in my pajamas” type, but I have a few family members…

Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to…

I think most people in marketing aim to become thought leaders one day. You show that you know your stuff…

Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want…

I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered…

One tiny little layout change netted us an almost 20% increase in on-page conversions.

Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs…

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale.…

Any writer will tell you how hard it is to express a complex emotional concept in just a few words.…

As a seasoned content marketer, I can assure you that content marketing has vast benefits for any business. It is…

I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s…

Art and marketing are made for each other, and this week’s master proves that.

“Just GPT it” is all the rage right now.

If you’re like me, you only open a small fraction of the (dozens? hundreds?) email newsletters you’ve subscribed to. So…

You know how I know I’m in the right field? While most people are excited about holiday decorations, foods, music,…

When I first started exploring website-building options, I quickly encountered a flurry of acronyms: SEO, FTP, SERP, CDN, and CMS.

It’s frustrating when I intend to post an Instagram reel on a certain day and time and simply forget. Life…

No matter what you do for a living, you deal with all kinds of risks daily — whether it’s operational…

I still remember my first taste of artificial intelligence (AI).

It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I…