Category: Digital Marketing

The finance industry lends itself well to AI. The industry manages much data, customer service, and daily trend analysis.

While most people are trying to stick to their New Year’s resolutions, marketers like myself are strategizing how to set…

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing…

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…

Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the term in…

Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While…

An avalanche of both booked and patient walk-ins is the dream of dental practitioners. But let’s be honest — getting…

If you’re on the lookout to enhance your business blog with an email newsletter, using a WordPress email plugin is…

You want to learn about search engine optimization (SEO), but where do you start? You’ve probably heard of a few…

2024 is here, and I want to look back on some of the previous year‘s short-form videos with the creatives…

I believe that reading sample business plans is essential when writing your own.

Click here to read more Expert Edge perspectives with some of the top leaders in Marketing today. LinkedIn is an…

If you’re a marketer, you cannot ignore meme culture.

I‘m far from the most organized marketer you’ll ever meet — but I‘m working on it! In my quest to…

Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you…

If you’re like millions of other users, you use Excel spreadsheets to plan your budgets, track sales or expenses, and…

In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get…

Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy…

If you’ve ever read a blog post, you’ve consumed content from a thought leader that is an expert in their…

Excel can do more than just simple math. That’s thanks to its bevy of built-in functions and min-formulas that simplify…

I’m fortunate to live in a city that has a thriving restaurant scene (it’s most known for its barbecue and…

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels…

Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the…

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search…

As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions…

I‘m pretty sure I’ve said this in a few blog posts already, so if you‘ve heard this from me before,…

Marketers’ top goal with social media marketing is increasing engagement. However, their top challenge is creating content that inspires the…

I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little…

Ah, quarter one. It’s a time when many of us reflect on the last year, make new bets, and refresh…

On the hunt for the best WordPress survey plugin? Whether you’re looking to improve the user experience on your website,…

When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.

When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me…

As Jerry Maguire once said — “Show me the money.”

When I started my content creation journey, one of my friends said over brunch, “Erica is officially in her influencer…

Want to know a secret? Customer retention is much more critical to your company’s success than customer acquisition. In fact,…

Ever heard of SQL? You may have heard about it in the context of data analysis but never thought it…

Whether you’re setting up a brand new Facebook Page for your brand, or just want to make the most of…

Dry January. It sounds like the next scary impact of climate change. In reality, it’s part personal challenge and part…

In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those…

Every time I think I have this whole marketing thing down to a science, something changes in the blink of…

From crafting blogs to social media posts, marketers often find themselves puzzled over what the right character count is. It’s…

If you have a promising idea for an online e-commerce business, it’s important to create an e-commerce business plan to…

Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you…

In my early days as a content marketing manager, I was asked a tough question: how often should you blog…

How many days of the year are you encouraged to dress and goof around at work? Probably just one —…

As a copywriting tactic, the postscript (P.S.) has made its way from standard direct mail copy to email marketing copy.…

Studies show that 76% of consumers research a business online before visiting in person. That means having a website and…

We’re all familiar with Flo from Progressive, right?

When I need stock photos, I get them for free on Unsplash. Yet, for some reason, many other publishers continue…

In college, I took an advertising class. It taught me what I needed to know about traditional advertising, but the…

Social media, email, video, audio —today’s marketers have more marketing channels to choose from than ever before. As the former…

Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to…

Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for…

Online marketing is a fast-paced and ever-changing landscape, but one thing remains the same: content is king. We’ve compiled a…

If you network a lot, you likely have dozens of business cards in different bags, pockets, and wallets. But when…

When I’m doing something that involves multiple steps, you can be sure I want to remember it. Sometimes my brain…

The alleged existence of a Google Sandbox is one of the more debated topics amongst web and SEO experts. The…

It’s that time of the year…

This year, global social media users swelled to a record-breaking 4.9 billion. Statistics like these suggest that social media stocks…

Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid…

Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is the key…

Did you know that roughly 800,000+ people search “plumbers near me” on Google a month? That’s a lot of demand…

When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an…

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their…

Though generative AI is everywhere, the fear around the state of AI is real.

In today’s competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To…

When you think about search engine optimization (SEO), one major search engine probably comes to mind: Google. But what about…

I’ve sent plenty of cover letters throughout my career, so I know it isn’t usually fun to write one. Fortunately,…

Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. Still, I don’t…

Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re exploring the…

Several years ago, we published a public beta of the HubSpot Culture Code slide deck. This deck started out as…

I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s…